• You wouldn’t skip letterhead when sending out a sales letter, so don’t overlook your email when considering your brand identity.
  • Maintain consistency in all your printed materials. Keep your message clear and simple. This shows customers that your business is consistent and reliable.
  • Doing business internationally? Consider having your information printed on the reverse side of your business cards in the language of the country you are dealing with. Ensure all address details are written in full, including relevant international telephone codes.
  • Use your with compliments slips often. It is a valuable, easy way to personalise a quick note to your client. Saying 'thank you' is good manners, and can be very good for business.
  • Remember to print your return address on your company envelopes.
  • Easy-to-read and understand price lists are important when presenting customers with purchasing options.
  • All your accounting stationery should look highly professional. Give careful consideration to what information needs to be included on your invoices and make them easy for your customers to understand and pay on time!
  • Never use "off the shelf" receipt books, instead use company branding for a professional image. Receipts can be large or small, with warranty and product details and provide a great opportunity to show your appreciation to your customers.
  • Brochures are your ‘silent sales force’. Always promote your products and services professionally. Clean and simple presentations usually generate the best results.
  • Promotional calendars are a great way to get your business name and contact details in front of your customers 365 days a year. Include them with your correspondence or invoices.
  • Present quotes and tenders that say ‘we are good at what we do’. Imagine the difference in response when your business information comes in its own professional presentation folder. Remember that first impressions really do last.
  • Use colour coding to showcase products in a similar range so that they are easier for your customers to find and remember.
  • The front cover of your catalogue should be simple and memorable, Do not clutter the inside with too much information.
  • Direct marketing material should be eye catching and stand out. Print enough so you can send them out with your invoices, statements and cheques.
  • Never under estimate the vital role that high impact, professionally printed material plays in your business and communications.